About Our Company

Venues for the Imagination

For the world traveler, Pier 27 and Pier 35 are cruise terminals. For the facilitators of commerce, Pier 29 is a warehouse. For the savvy event planner, these spaces are blank canvases ready for the imagination.

The three San Francisco waterfront venues of Metro Events are large, flexible, customizable spaces, perfect for corporate receptions, private parties, fundraisers, tasting events, expos—the possibilities are endless.

Water and city views. Outdoor spaces. Expansive windows to frame the iconic skyline of San Francisco, the ultimate backdrop.

Innovators and established brands like Salesforce, Ebay and Johnson & Johnson have hosted events with us. Here is your own chance to serve and grow your client base. Win your bid in a competitive marketplace. Improve the health and well-being of your relationships and business. Host your next event with Metro Events.

Beyond San Francisco

Metro Events is sending teams across the country to discover more venues to add to our distinguished portfolio of event spaces.

To meet our requirements—and the requirements of our clients—the spaces must have what we consider the basics: the flexibility to accommodate 10 people or thousands; customizable spaces that can be configured to clients’ unique goals and vision; an ideal location, with plenty to see and do just steps from the venue doors.

To be a Metro Events space, the venue must also have something special: a finger on the pulse of the neighborhood; an architectural or visual presence; a focus on sustainability; a vibe that grabs the attention and feeds the imagination.

Stay tuned for more Metro Events spaces available soon.

Our Team

Rofia Larsson

Vice President, Metro Events

Rofia Larsson brings more than 20 years of experience to the Metro Events team, with extensive background in marketing and sales. She worked with top advertising agencies and award-winning travel and cruise mainstays, including Princess Cruises, Crystal Cruises and Cox & Kings, The Americas, a luxury tour operator servicing all seven continents. After spearheading the sales and marketing initiatives for Metro Cruise Services, Rofia’s horizons expanded to encompass the entire Metro Events business and income sheet. Her focus on results and ability to develop strong relationships are key in helping Metro hone its brand message and gain market growth.

Pam Kajanamarakul Perez

Director of Event Services

Pam comes to Metro Events with a CSEP (Certified Special Events Planner) after her name, and 15 years of experience behind her. She has worked in destination management and large-scale catering in challenging positions that instilled in her a can-do attitude and a passion for turning opportunities into done deals. She understands clients’ needs, and knows how to transform amazing spaces such as cruise terminals into something spectacular. Pam deftly manages the many moving parts of working with vendors in a venue mainly built for other purposes, ensuring events run smoothly from inquiry to breakdown.

Favorite Metro Event: A legendary Pier 35 event dubbed “Camp Pier 35.” The historic space showcased 40 vendors set up in 11 “glamping” areas, complete with pole teepees, greenery and vintage furniture.

When not at the piers, you can find Pam… actively involved with the International Live Events Association, Northern California Chapter, where she currently serves as President. Pam also has an appetite for discovering new Bay Area eateries.

Kimberley Patten

Senior Sales & Marketing Manager

Kimberley started her events career in the Big Apple, selling event space at the gorgeous Queens Museum in Flushing Meadows Park. She worked at other venues in the New York metro area, including the Empire State Building and the New York Hall of Science. She has coordinated events ranging from fundraisers to corporate parties and receptions, weddings to Bat Mitzvahs. Here at the Embarcadero waterfront, she teams with clients to dream up and implement showstopping events. Her cheerful disposition and attention to detail make her not only a pleasure to work with, but someone you can count on to turn ideas into reality.

Favorite Metro Event: “Camp Pier 35,” hands down. This is Pam Kajanamarakul Perez’s favorite, too, and no wonder. Forty Bay Area vendors came together to transform the 100-year-old pier into an on-trend glamping experience. The event was touted as the best industry event of the past five years.

When not at the piers, you can find Kimberley… exploring the beauty of the Bay Area. Growing up in Marin County, Kimberley regularly hiked Mount Tamalpais (known locally as Mount Tam). She carries on the tradition by lacing up her hiking boots and getting out there as much as she can.

Katherine Rimmele

Assistant Sales & Marketing Manager

Katherine’s talents and formal education are in hospitality. She earned a BS in Hospitality Management with a concentration in Food & Beverage Management, with minors in Business Administration and Culinary Arts. She put her skills to work in a range of professional settings, including event management in Manhattan and conference services in Philadelphia. Moving west to join a full-service caterer in San Francisco, she helped organize and execute large-scale Bay Area events, handling everything from customizing menus to contracting lighting, florals, design, entertainment and venue selection. Katherine’s knowledge of the San Francisco event scene and expertise in the ins and outs of function planning and management have proved indispensable at Metro Events.

Favorite Metro Event: For Katherine, one event easily skates to the top: the great “chill out” at Pier 27, where a skating rink was installed on the second floor of the building. Guests were amazed (Really? A skating rink?) and excited to glide across the ice with downtown San Francisco and the Bay Bridge as a beautiful backdrop.

When not at the piers… Katherine is on the move. She admits she is not great at standing still, and her time off tends to be packed with activities. You might find her running in Golden Gate Park, grabbing ingredients at the local farmers markets, checking out the local bar and restaurant scene, or cheering on the band at a concert.

Craig Chapman

Operations Manager

Craig got his career off to a big, Texas-style start in the hotel industry, working as an assistant manager in Austin. Here, he learned the importance of personalized customer service as the mainstay of guest relations, anticipating needs and going the extra mile to earn loyalty. In 2010, Craig turned his eye to the events industry, moving to Houston to deploy his skills at a convention center, arena and stadium. During eight years of gaining experience in tradeshows, corporate parties and events, large conferences, outdoor runs, concerts and sporting events, Craig marshalled his tireless work ethic and positive attitude to forge strong relationships. He continues to bring his special brand of enthusiasm and know-how to his leadership role at Metro Events.

Kelsey Bauer

Operations Associate

Kelsey brings to Metro not only a breadth of event planning experience, but also the drive and ambition to make every event memorable. Since graduating with a BA from University of the Pacific in 2011, Kelsey has played a pivotal role in countless fundraisers, corporate celebrations, exhibition openings, weddings, large-scale meetings and more. If you can dream it up, chances are Kelsey has done it and can happily do it again, with her signature style and aplomb. Kelsey loves getting involved in all the moving parts of multifaceted events and working through the details to create stellar results.

Favorite Metro Event: The winter ski and snowboard expo at Pier 35. Adrenaline junkies loved the BMX show, foodies ate up the nosh and sips at the food trucks and beer tastings, and everyone enjoyed carving through the fresh selection of ski and boarding gear on hand for purchase.

When not at the piers, you can find Kelsey… exploring her home state of California. She also loves planning yoga wellness retreats and discovering what the rest of the world has to offer. Usually, however, Kelsey can be found closer to home, visiting her family’s fair-trade coffee shop and café in
Chico, California.

Alicia Rodriguez

Operations Coordinator

Alicia’s professional journey has been centered right here in San Francisco, specifically in its universities. She earned an MA at University of San Francisco, and as an undergrad, volunteered as an event coordinator for the Kinesiology Student Association at San Francisco State University. Working a variety of sport and tech events—all highly demanding in terms of logistics, energy level and details—Alicia honed her event-planning skills and further confirmed her passion for event production. Her love for the industry combined with her intuitive understanding of how it all works keeps Alicia energized and clients amazed.

Favorite Metro Event: “Camp Pier 35,” absolutely. This glamping gala is a hands-down favorite among the Metro Events team. Guests and forty Bay Area vendors were all “happy campers,” hanging out and exploring the outdoors-themed spaces of the historic pier.

When not at the piers, you can find Alicia… looking for a new spot to eat—sushi in particular. In fact, Alicia’s goal is to try every sushi spot in San Francisco. She also enjoys being active, whether taking a yoga class in Pacifica or a hike by the beach. Alicia recently stepped it up a notch, participating in the Rodeo Valley Trial Half Marathon.

Our Clients